Social Media Introduction

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Slide 1: Social Media

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Slide 2: You've Heard About It

You've heard the words...

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...and seen the symbols

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Slide 3: But What Is Social Media?

social-media-mag_glass.jpg Wikipedia calls Social Media the social interaction among people in which they create, share, or exchange information and ideas in virtual communities and networks.

An article from 2008 defines Social Media as places, tools, services allowing individuals to express themselves (and so to exist) in order to meet, share, ...

There are dozens hundreds of social media sites and plenty of articles to read that will tell you more than you ever need to know.

Slide 4: Social Media Is...

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Slide 5: Social Media is Growing

In 2013, there were:

  • 1.4 Billion people on Facebook
  • 500 Million people on Twitter
  • 500 Million people on Google+
  • 238 Million people on LinkedIn
  • 70 Million people on Pinterest

  • More than 16 billion photos uploaded to Instagram
  • Over 1 billion unique monthly visitors on Youtube
  • 4.2 billion people using their mobile device to access social media sites
  • 40% of marketers using Google+
  • 42% of LinkedIn users updating their profile information regularly
  • More...

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Slide 6: Why Use Social Media?

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Slide 7: The Choices Can Be Puzzling

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Slide 8: Different Sites for Different Uses

Status, Discussion, Commenting, Networking, Photos, Lifestreaming, Events, Videos, Music...

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Slide 9: How Do We Narrow The Options Down?

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Slide 10: Choose Your Direction

How Do You Want to Connect?

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Slide 11: Social Media In a Nutshell Donut

What Do You Want to Say?

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article

Slide 12: Social Media Explained by Cats

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video

Slide 13: Start Connecting

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Slide 14: Pick Six

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Slide 15: Twitter

TwitterLogo.png

Slide 16: Twitter

twitter

  • Short status and observations

  • Shared between friends, acquaintances, and strangers

  • People and brands look much the same

  • One stream

  • Replies add to the stream

Slide 17: Twitter Home Page

twitter

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Slide 18: Twitter Features

twitter

  • Connections
    • "Following"
      • doesn't require reciprocation or approval
    • People or "brands", no distinction

  • Posts * Short (140 characters) * Status, observations, comments, poetry... * 1-to-1 conversations * Streamed * No editing after posting

  • Features
    • Reply
    • Favorite
    • Retweet
    • Direct Messaging
    • Images
    • Links are shortened
    • @names (automatically linked)
    • #hastags (common)

Slide 19: Facebook

FacebookLogo.png

Slide 20: Facebook

facebook

  • Sharing and discussion with friends old and new

  • View posts from people and businesses

  • Join Groups

  • Discussions are threaded

Slide 21: Facebook News Feed

facebook

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Slide 22: Facebook Features

facebook

  • Connections
    • Friends (reciprocal)
    • Following (strangers, brands, public posts)
    • Groups (community discussions)

  • Posts
    • Status, observations, comments, discussions
    • any length
    • many-to-many conversations
    • threaded
    • Editing possible

  • Features
    • Reply
    • "Like!"
    • Share
    • Comments on the original post
    • Links (show previews)
    • Photos
    • @names expand in place
    • #hastags (uncommon)
    • Personal Messaging ("chat")

Slide 23: Facebook Groups and Pages (Brands, Businesses)

facebook

  • Groups [1]
    • Find other people who share your passion for a particular hobby, interest, or organization.
    • Any member can post
    • Many to many discussion

  • Pages [2]
    • Connect your brand with customers
    • Owned by one or more people and only those people can post.
    • One to many communication

  • You must have a personal Facebook account before you can create a Page or a Group.

[1] Facebook Groups

[2] Facebook Pages

!-- Google+ -->

Slide 24: Google+

GoogleLogo.png

Slide 25: Google+

google

  • Personal sharing and "following" between friends, acquaintances, and strangers

  • Circles: Group news into categories

  • Join Communities

  • Posts are threaded

Slide 26: Google+ "News Feed"

google

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Slide 27: Google+ Features

google

  • Connections
    • People or "brands", no distinction
    • reciprocity not assumed
    • "Circles" for categorization (Friends, Acquaintances, Co-workers, News...)

  • Posts
    • Status, observations, comments, discussions
    • many-to-many conversations
    • threaded
    • any length
    • Editing possible

  • Features
    • Images
    • Comments
    • Links
    • Videos
    • Events
    • +1
    • Hangouts

Slide 28: Google+ Tools

google

  • Interaction with other Google Tools
    • Calendars
    • Drive
    • Gmail
    • Hangouts
    • Maps
    • ...

GoogleTools.png

Slide 29: Google+ Businesses and Communities

facebook

  • Businesses [1]
    • Connect your brand with customers, on Search, Maps, Google+ or mobile devices.
    • Owned by one or more people and only those people can post.
    • One to many communication

  • Communities [2]
    • Find other people who share your passion for a particular hobby, interest, or organization.
    • Any member can post
    • Many to many discussion

  • You must have a personal Google+ account before you can create a Community or a Business.

[1] Google+ Brands
    Google+ Business

[2] Google+ Communities

Slide 30: LinkedIn

LinkedInLogo.png

Slide 31: LinkedIn

linkedin

  • Professional networking
  • Business- or work-related

  • More than a resume
  • Your "personal brand"

  • Title
  • Professional Summary
  • Recommendations
  • ...

Slide 32: LinkedIn Personal Page

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Slide 33: LinkedIn - Features

linkedin

  • Connections
    • People you know and have worked with
    • Companies to follow
    • Groups with shared interests

  • Features
    • Posts (some people use LI for blogging)
    • Discussion Groups
    • Likes
    • Comments
    • Endorsements (tags)
    • Recommendations

Slide 34: LinkedIn Businesses and Groups

linkedin

  • Business pages

  • Groups - Discussions

  • You must have a LinkedIn account before you can create a group

Slide 35: Pinterest

PinterestLogo.png

Slide 36: Pinterest

pinterest

  • "Pin boards"

  • Discover and share "pins" with friends or strangers.

  • People or Brands look much the same

Slide 37: Pinterest - "Home" page

pinterest

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Slide 38: Pinterest - Features

pinterest

  • Boards
  • Pins

  • Connections
    • Following: accounts or boards

  • Features
    • Re-pin
    • Upload
    • "Favorite"

  • Community (shared) boards

Slide 39: Meetup

MeetupLogo.png

Slide 40: Meetup

meetup

  • Physical get-together

  • Find like-minded people in your area

  • Communities, Events

  • Search by distance and keywords

Slide 41: Meetup Home Page

meetup

ScreenShot_Meetup.png

Slide 42: Meetup - Features

meetup

  • Connections
    • People with shared interests

  • Features
    • Event postings
    • Forums
    • Discussions
    • Comments

Slide 43: Sign Up!

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SignUpTwitter.png

SignUpGoogle.png

SignUpMeetup.png

SignUpLinkedin.png

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Slide 44: Learn More

Slide 45: Have Fun!

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Topic revision: r1 - 01 Dec 2014, VickiBrown
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